Campaign Optimisation Manager (Cape Town)

4 months ago 59

Work From Home - Earn Something By Just Working At Home

Location:	Cape Town, Stellenbosch
Remote work:	Some remote work allowed
Education level:	Degree
Job level:	Mid/Senior
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Company:	Shop2Shop

Job description

Purpose of role:

The Campaign Optimisation Manager is responsible for planning, executing, and refining high-impact, data-led campaigns that drive customer acquisition, retention, engagement, and repayment. Sitting within the Decision Analytics team, this role serves as the vital link between data insights and business action — ensuring that predictive models and audience insights are translated into real-world campaigns with measurable impact.

You’ll thrive in this role if…

Are energised by turning insights into action.
Are comfortable collaborating across data teams, product, sales, and marketing.
Understand the nuances of timing, targeting, and messaging in multi-channel campaigns.
Have strong follow-through and love seeing results in dashboards.
Can juggle multiple priorities while maintaining compliance and precision.

What You’ll Do (and what success looks like)

Translate data into execution

Work with data teams and analysts to turn models into audience segments (e.g. demographics, behaviour, credit profiles, engagement history).
Collaborate with Product, Sales, and Marketing to define campaign objectives that tie directly to business value.

Success = Campaign briefs that are data-led, operationally feasible, and commercially meaningful.

Coordinate multi-channel campaign delivery

Launch campaigns through SMS, email, app, field, or contact centre — based on channel uplift modelling.
Manage calendars, track dependencies, and liaise with relevant teams to ensure timely execution.

Success = Campaigns go live on time with clear traceability and strong cross-team alignment.

Monitor and adjust in real-time

Track key metrics daily (uptake, conversion, repayment, opt-outs, etc.).
Adjust segments, timing, or messaging based on campaign performance data.
Provide clear reporting to management with insights and recommendations.

Success = High responsiveness to underperformance and consistent improvements in ROI.

Drive learning and continuous improvement

Run structured experiments (e.g. A/B tests, send-time optimisation).
Feed insights back to the Decision Analytics team to improve targeting models.

Success = Each campaign increases collective intelligence and sharpens future execution.

Ensure compliance and auditability

Ensure all campaigns follow data privacy, consent, and opt-out rules.
Maintain documentation and version control of campaign configurations and cohorts.

Success = Fully auditable processes with zero compliance breaches.

Core Competencies

Customer & Commercial Insight – Understands user needs, behaviour patterns, and value levers.
Analytical Execution – Turns dashboards, reports, and models into real-time decisions.
Cross-Functional Collaboration – Works well with analysts, marketers, tech, and sales teams.
Experimentation Mindset – Designs, runs, and interprets structured experiments.
Attention to Detail – Maintains compliance and documentation in fast-moving campaign cycles.
Adaptability – Comfortable operating in ambiguity with changing priorities.

Skills & Knowledge

Strong understanding of segmentation, clustering, and targeting.
Working knowledge of SAS, SQL, Excel, and campaign management/automation tools.
Familiarity with CRM systems, SMS/email platforms, and analytics dashboards.
Experience managing campaign calendars and executing across multiple teams.
Ability to write clear briefs and interpret results analytically.

Experience & Qualifications

3–5 years’ experience in marketing operations, CRM, campaign management, or analytics-led execution.
Prior experience in a data-led or fintech environment is highly advantageous.
Bachelor’s degree in Marketing, Business, Data Science, or related field preferred

Growth Mindset

Embrace learning agility: continuously grow by learning, unlearning, and adapting to change
Approach challenges with curiosity and resilience, seeing setbacks as opportunities to improve
Seek clarity in complexity, break down ambiguity, and drive decision-making through collaboration
Stay grounded in purpose: understanding how your role, your team, and your delivery outcomes contribute to Shop2Shop’s broader mission to power local trade

*Other Requirements