Digital Adoption and Enablement Specialist (Cape Town)

Job description

Digital Adoption and Enablement Specialist

George, Western Cape (onsite only)

New tools don’t change a business. People adopting them do.
And that’s where you come in.

At Dotsure, we’re obsessed with building digital experiences that actually get used. Tools that create fans. Workflows that spark efficiency. Journeys that feel effortless for customers and teams.

We’re looking for a Digital Adoption and Enablement Specialist, a champion of change, a storyteller, a trainer, a metric-hunter, and a bridge between marketing, ops, product and digital. Someone who knows that adoption isn’t a memo… it’s a movement.

If you’re ready to make digital stick, read on.

Requirements

What you’ll own

You’ll be the force that turns brilliant tools into business impact.
You will:

• Lead and manage our martech team, keeping output sharp and culture pure Badger.
• Align marketing, martech, ops and digital so everyone rows in the same direction.
• Spot new tools and features coming through the pipeline and plan their rollout like a pro.
• Build end-to-end adoption plans, messaging, training, walkthroughs, guides, comms, the works.
• Partner with marketing to launch tools to customers in a way that drives awareness and excitement.
• Deploy and run our digital adoption platform (DAP) for in-app guidance and user support.
• Equip operational teams to champion adoption (Retention, Dealer Channels, Customer Support).
• Track usage, adoption, behaviour data, support tickets, operational uplift and present insights.
• Hunt down adoption blockers and fix what’s slowing people down.
• Act as the internal cheerleader for change, collecting feedback and connecting business with product/IT.
• Create beautiful, accessible training, tool-guides and walk-through content that actually lands.

What you bring

• Strong data literacy,  you see meaning in metrics.
• Experience working with operations (or the drive to learn fast).
• Excellent communication and training skills,  you know how to sell the “why”.
• Experience or interest in DAPs, walkthrough tools, e-learning platforms.
• Change management instinct, you understand what makes humans resist or adopt.
• Solid project-management ability.
• A marketer’s mindset when it comes to promoting tools and features.
• You’re a connector,  comfortable working across IT, Product, Marketing, Ops and Customer teams.
• Bonus: experience in insurance/financial services or a regulated environment.

How your success will show up

You’ll know you’re winning when:

• Adoption rates climb (internal & customer-facing).
• Users reach proficiency faster.
• Support tickets about new tools drop.
• Customers actually use the digital features we launch.
• Ops performance improves through better tool utilisation.
• We see real ROI,  time saved, cost down, satisfaction up.
• Your training and walkthroughs get completed, remembered, and praised.

Ready to drive digital that sticks?

If you're fuelled by adoption, behaviour change, and turning “new tool anxiety” into “wow, this makes my life easier”, then you’re our kind of Badger.

Apply now and help us build digital experiences that create true soft landings.