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Job Details
Division
Financial Services
Minimum experience
Mid-Senior
Company primary industry
Insurance
Job functional area
Marketing
Job Description
TWK Agri has the following vacancy available: Head of Marketing & Growth: TWK Insurance Holdings within the Financial Services division at Nelspruit / Piet Retief / Pretoria.
Job Summary
This role involves developing and executing the marketing, brand and customer-engagement strategy for TWK Insurance Holdings and its underlying businesses. The successful candidate will translate the Insurance Group’s strategy into effective marketing priorities that strengthen the Group’s market presence, build a distinctive market identity and retain the TWK Insurance Group heritage. The role will support customer awareness, engagement, acquisition and retention through brand positioning, targeted marketing initiatives and effective communication across the Insurance Group. Through data-driven decision-making, marketing performance monitoring and collaboration with business leaders, the successful candidate will ensure that marketing initiatives deliver measurable value and support the Insurance Group’s growth objectives.
Responsibilities and Duties
Develop and execute the overall marketing strategy for TWK Insurance Holdings in collaboration with the Chief Executive and business-unit leaders
Translate the Insurance Group’s strategy into defined target audiences, brand priorities, customer communication approaches and annual marketing plans
Research market trends, customer needs and competitor marketing activity within and beyond the traditional agricultural sector to inform marketing priorities
Develop marketing plans and campaign approaches to strengthen the Insurance Group’s visibility and positioning in selected sectors and customer segments
Measure and report on marketing activity and performance, including campaign reach, engagement, marketing-generated enquiries and leads, and return on marketing investment
Support business units through targeted marketing initiatives, customer communications and campaigns that strengthen awareness, engagement and retention
Coordinate marketing initiatives across EUM, Galinco, TMT Risk, TWK Financial Solutions and future Insurance Group businesses to ensure consistent brand positioning and aligned marketing activity
Coordinate group-wide marketing campaigns and customer communication initiatives, ensuring consistent messaging and appropriate alignment between the Insurance Group businesses
Develop and oversee marketing channel strategies across relevant markets, selecting appropriate digital, social media, website, email, print and other channels to reach target audiences
Manage relationships with marketing agencies, media providers and other marketing service providers to support the delivery and effectiveness of approved marketing plans
Oversee brand architecture and market positioning, ensuring alignment between the Holdings brand and individual operating businesses while maintaining the Group’s heritage and strengthening its position in non-agricultural markets
Develop customer segmentation frameworks and targeted marketing approaches to strengthen customer relationships and support customer awareness, acquisition and retention
Analyse customer feedback and customer communication needs in collaboration with operating businesses to identify opportunities to improve marketing messages and customer engagement
Drive digital marketing initiatives, including online brand presence, digital campaigns, website content, digital customer engagement, marketing automation and relevant CRM requirements
Collaborate with Finance, Business Intelligence, Compliance, Operations and business-unit leaders to assess marketing performance, budget utilisation, customer insights and applicable regulatory requirements
Qualifications and Skills
Relevant qualification in Marketing, Business Management, Commerce, Strategy or a related discipline
A postgraduate qualification in Business, Strategy or Marketing (advantageous)
MBA (advantageous)
Minimum of 8–12 years’ relevant marketing, brand management or marketing communications experience
At least 3–5 years’ experience in a senior leadership position
Experience in financial services, insurance, brokerage, banking or risk services (advantageous)
Proven experience in developing and implementing marketing strategies and integrated marketing initiatives
Demonstrated experience in B2B and/or B2C marketing, customer segmentation and marketing channel strategy
Strong understanding of brand management, market positioning and multi-brand portfolio strategy
Experience in managing marketing agencies, suppliers and relevant external service providers
Knowledge of digital marketing, customer acquisition channels, CRM and marketing automation
Strong analytical and strategic thinking skills, with the ability to interpret market intelligence, customer insights and marketing performance data Strong analytical and strategic thinking skills, with the ability to interpret market intelligence, customer insights and commercial performance data
Excellent leadership, stakeholder management, communication and negotiation skills
Ability to influence and collaborate with senior management and multiple business units to achieve shared commercial objectives
Strong customer orientation, with the ability to translate customer needs into relevant marketing messages and customer-engagement initiatives
Ability to operate strategically in a complex, multi-business environment while driving measurable business outcomes
Willing to travel
Valid Driver’s License (Code 08)
Take the next step in your career with TWK Agri, a trusted leader in agriculture and beyond.
*The company can expire job adverts at any time at their own discretion.
**TWK Agri supports the principles of Employment Equity and reserves the right to prioritise candidates in line with our Employment Equity targets.
***Please note that although this position is advertised in Nelspruit, Piet Retief & Pretoria, a placement at each is not guaranteed. The successful candidate will be appointed at one of these locations, based on operational requirements and suitability.
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