Marketing Manager (Cape Town)

Role: Marketing Manager

Location: Cape Town

Type: Full-Time

Start Date: ASAP

About the role

The Academy of Digital Arts is seeking a strategic, creative, and data-driven Marketing Manager to lead brand growth, enrolments, and community engagement across our full-time, part-time, and short-course offerings. You’ll own the annual marketing plan, guide a small team, and run multi-channel campaigns that connect future creatives with an education they love.

Key responsibilities

Strategic marketing and planning

• Develop and execute an annual marketing strategy aligned with ADA’s growth and enrolment goals.
• Conduct / validate market research to identify trends, competitor activity, and student needs.
• Manage marketing budgets, KPIs, and reporting.

Campaign management

• Plan, execute, and optimise multi-channel campaigns (digital, social media, email, paid ads, print, events).
• Develop compelling messaging for different audiences (school leavers, professionals, career changers, industry partners).
• Ensure consistency of brand voice and visual identity across all platforms.

Digital marketing

• Manage website content, SEO, and analytics to drive course inquiries and enrolments.
• Oversee paid media campaigns and manage relationship with agency (Meta, Google, LinkedIn).
• Grow and engage ADA’s online community across social media platforms.
• Create and manage email marketing campaigns, newsletters, and automated journeys.

Content and brand

• Collaborate with internal teams, faculty, and students to produce engaging content (student stories, videos, blogs, showcases).
• Ensure storytelling reflects ADA’s creative, bold, and inspiring ethos.
• Maintain brand guidelines and oversee creative production (design, copy, multimedia).

Events and partnerships

• Plan and promote open days, exhibitions, and student showcases.
• Build partnerships with schools, industry players, and media outlets.
• Support alumni engagement and employer relations initiatives.

Team leadership and management

• Manage a small marketing team and freelancers (designers, copywriters, social media coordinators).
• Provide mentorship, performance management, and professional development support.

Skills and competencies

• Strong strategic and creative thinking skills.
• Excellent copywriting, editing, and storytelling ability.
• Proficiency in digital marketing tools (Google Analytics, Ads Manager, Brevo, SEO platforms, Salesforce).
• Understanding of design, creative industries, and education markets.
• Data-driven mindset with ability to interpret metrics and adjust strategy.
• Strong organisational and project management skills.
• Ability to thrive in a fast-paced, collaborative, and creative environment.

Qualifications and experience

• Bachelor’s degree in marketing, Communications, or related field (Postgrad advantageous).
• 4+ years’ experience in marketing management, preferably in education, creative industries, or related sectors.
• Proven track record in leading digital campaigns and achieving enrolment or sales growth.
• Experience in managing budgets, teams, and external suppliers.

Why join us?

• Opportunity to shape the growth of a leading creative education brand.
• Creative, collaborative, and inspiring work environment.
• Competitive salary aligned with experience.
• Opportunities for professional growth and creative exploration

How to apply