5 months ago
49
Job Details
Division
Corporate Services
Business Unit
Marketing
Minimum experience
Associate
Company primary industry
Agriculture
Job functional area
Marketing
Job Description
TWK Agri has the following vacancy available: Marketing Officer (Insurance) within the Corporate Services division at Piet Retief, Mpumalanga.
Job Summary
This role is focused on executing strategic marketing initiatives that enhance visibility, ensure regulatory compliance, and support the growth of the Insurance department. The Marketing Officer will be responsible for coordinating targeted campaigns, driving cross-selling efforts, managing marketing content, and representing the business at key events. All activities must be carried out in alignment with regulatory standards, within a dynamic and fast-paced environment.
Responsibilities and Duties
Implementing marketing strategies for individual JR’s and BEE brokers on Insurance portfolio
Implement, and manage integrated marketing campaigns across digital, print, and event platforms
Lead multiple campaigns to promote insurance products, services and systems
Drive brand awareness and positioning of the Insurance department in line with corporate identity and strategic goals
Monitor, analyse, and report on campaign performance using analytics tools to track ROI and adjust strategy
Ensure all marketing materials and activities comply with relevant insurance, financial services, and regulatory standards
Liaise with compliance officers and legal advisors to review and approve marketing content
Initiate and support cross-selling opportunities across the Insurance portfolio
Assist broker teams with tailored marketing material, presentations, and client-facing communications
Identify and leverage opportunities to grow market share
Coordinate marketing initiatives between internal teams (brokers, compliance, corporate marketing)
Represent the TWK Insurance department at industry events, exhibitions, sponsorships, and community initiatives
Manage the TWK Insurance department’s presence at sponsored events to maximise exposure and customer engagement
Drive and support BEE (Broad-Based Black Economic Empowerment) marketing initiatives
Contribute to CSI (Corporate Social Investment) and community outreach programs aligned with the Insurance department’s values
Support customer education through newsletters, guides and webinars
Project management of all change management processes and advertising campaigns
Manage and oversee the branding/logos of standard documents
Qualifications and Skills
Degree/diploma in Marketing, Communications, or related field
Proven experience in marketing, preferably within the insurance or financial services sector
Solid understanding of online media platforms and digital marketing campaigns
Strong analytical skills with the ability to measure campaign effectiveness
Excellent communication, organisational, and project management skills
Ability to work independently, take initiative, and manage multiple priorities
Take the next step in your career with TWK Agri, a trusted leader in agriculture and beyond.
*The company can expire job adverts at any time at their own discretion.
**TWK Agri supports the principles of Employment Equity and reserves the right to prioritise candidates in line with our Employment Equity targets.
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