Medium Weight Digital Strategist (Cape Town)

Job description

You will lead social listening, sentiment analysis and digital insight work across a portfolio of brands—uncovering the conversations, behaviours, opportunities and emerging trends that shape communication, channel and campaign strategy. You will be equally comfortable working hands-on in insight platforms and presenting a clear, actionable point of view to clients and internal teams.

What you’ll do

• Set up, manage and optimise social listening and sentiment-analysis programmes across multiple brands and categories.
• Monitor online conversation, brand sentiment, share of voice, competitor activity, cultural trends and emerging consumer behaviours across social and digital channels.
• Build, maintain and quality-assure listening queries, dashboards and reporting frameworks to ensure data accuracy, consistency and relevance.
• Analyse social, digital and channel data to identify meaningful patterns, opportunities, risks and strategic implications.
• Translate raw data into clear insight narratives, practical recommendations and persuasive strategic presentations.
• Produce regular social listening, sentiment, digital-performance and channel reports for internal teams and clients.
• Contribute social and digital insight to post-campaign analyses, including performance evaluation and recommendations for future optimisation.
• Partner with strategists, creative teams, client service and channel specialists to embed insight into communication and channel planning.
• Present findings confidently and clearly to internal stakeholders and clients.
• Stay current on social-platform developments, digital behaviour, analytics methodologies and relevant tools, sharing useful learning with the wider agency.
• Develop strong digital channel and communication strategies across.
• Conduct deep dive analysis and channel audits and review.

What you’ll bring:

• A degree or equivalent qualification in marketing, communications, data analytics, statistics, research or a related discipline.
• Approximately 3–5 years’ experience in social listening, social intelligence, digital insights, audience intelligence, sentiment analysis or digital strategy, ideally within an agency, marketing or communications environment.
• Demonstrable experience translating social, digital or audience data into strategic insight and recommendations.
• Hands-on experience using social listening and insight platforms such as Brandwatch.
• Familiarity with SEMrush, Screaming Frog, SproutSocial, Hubspot, MailChimp or comparable tools is advantageous.
• Working knowledge of GA4, Google Search Console, Tag Manager and digital channels including websites, e-commerce, paid media, social media, email and CRM is beneficial.
• Strong Excel and/or Google Sheets capability, experience with Power BI, Looker Studio or similar visualisation tools would be advantageous.
• Proficient in leveraging AI tools with strong prompt engineering skills, able to craft effective prompts to drive efficient, high-quality outputs.
• Excellent analytical thinking, data interpretation and attention to detail.
• Strong written, verbal and visual storytelling skills, with confidence in developing and presenting client-ready decks.

Who you are:

• Naturally curious about people, culture, brands and digital behaviour.
• Able to move confidently between detailed analysis and big-picture strategic thinking.
• Comfortable managing multiple priorities and delivering high-quality work to deadline.
• Collaborative, proactive and equally capable of working independently.
• Passionate about using evidence and insight to improve creative and commercial outcomes.

Posted on 15 Sep 11:22, Closing date 14 Oct

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