Content Writer (Cape Town)

Job description

About RSPCA Insurance

In Australia, the RSPCA needs no introduction. It is the country's most trusted and recognised name in animal welfare. As an independent, community-based charity operating in every state and territory, the RSPCA runs animal rehoming shelters, investigates cruelty complaints, advocates for animal welfare legislation, and educates the public on responsible pet ownership.

RSPCA Insurance is the newest expression of that mission — a purpose-built pet insurance brand designed by the people who know animals best. Every policy sold contributes directly to animal welfare initiatives across Australia. It's not just insurance — it's protection with purpose.

About the role

Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're looking for a Content Writer to help bring the RSPCA Insurance voice to life — a voice that is warm, trustworthy, and full of genuine care for pets and the people who love them, while meeting the demands of a highly regulated industry.

You'll work across product documentation, blog content, and campaign copy — balancing technical accuracy, SEO/AIO optimisation, and the pet-loving personality that makes the RSPCA brand so universally loved in Australia.

What you’ll be doing:

Content Creation and SEO/AIO Optimisation

• Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
• Partner with subject matter experts to ensure technical accuracy and brand alignment.
• Optimise new and existing content for search engines and large language models (e.g. ChatGPT).
• Monitor analytics and keyword trends to continuously refine content strategy.

Technical and regulated writing

• Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
• Translate complex insurance information into plain English—without compromising regulatory accuracy.
• Ensure alignment with Australian financial services laws and consumer protection standards.

Creative copywriting support

• Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
• Maintain a consistent tone of voice and messaging across all platforms.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why join us?

Words matter. And in this role, yours will help build the voice of one of Australia's most beloved brands. You'll craft content that is clear, compliant, and full of personality, for an audience of passionate pet owners who trust the RSPCA name implicitly. You'll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance, while giving creativity and customer empathy equal room to shine.

Every article you write, every policy document you craft, and every campaign line you contribute to will help protect the health and wellbeing of pets across Australia and support the RSPCA's wider mission to make animals' lives better.

Ready to apply?

If you're excited to shape a voice that's clear, compliant, and full of heart for a brand that truly stands for something, we'd love to hear from you.

What you’ll need:

• Minimum 3 years’ experience in content writing, with exposure to technical and regulated environments.
• Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.
• Excellent written English, grammar, and proofreading skills.
• A disciplined, self-driven mindset—comfortable in a remote work environment with time zone flexibility.
• Ability to juggle multiple deadlines in a fast-paced, collaborative setting.

Bonus skills

• A diploma in english, journalism, marketing, or communications.
• Familiarity with Australian insurance or financial services regulation.
• Understanding of accessibility standards and inclusive content practices.
• A love of animals—or experience writing for pet-focused audiences!

Posted on 25 May 09:01, Closing date 23 Jun