Creative Social Media Lead (Cape Town)

Job description

About us
We aren’t your average agency. As one of the only independent digital agencies in the country, we march to the beat of our own drum—and our methodologies and long term relationships with our clients speak for themselves. We are a squad of smart, intelligent, and highly successful digital geniuses who thrive on pushing boundaries. If you are tired of corporate red tape and want your ideas to actually make an impact, you’ve found your people.

The role
We are looking for a powerhouse Creative Social Media Lead to champion our creative vision and spearhead both our internal brand strategy and our clients' social footprints.

This isn't just about writing catchy captions or picking aesthetic grids. You will sit at the intersection of brilliant storytelling, cutting-edge AI technology, and hard data. You will be the creative mastermind behind our client strategies, but you’ll also possess the analytical brain needed to build, manage, and monitor automated performance ad campaigns. You’ll be a vital bridge to our paid media teams, ensuring that beautiful creativity is backed by undeniable results.

Key responsibilities

• Own the narrative: Lead the overarching creative and social media strategy for our agency’s internal brand, as well as our diverse portfolio of clients.
• Strategize and execute: Develop end-to-end social media strategies, high-impact creative concepts, and comprehensive social analytics reports.
• Performance creative management: Design, deploy, and manage automated performance ad campaign creative that stops the scroll and drives conversions.
• Data-driven optimization: Rigorously monitor campaign success and translate analytics into actionable insights to feed directly into our paid media teams.
• Tech and AI integration: Embrace and experiment with the latest AI tools and emerging tech to optimize workflows and scale creative output.
• Industry trendsetting: Stay ahead of the curve in a constantly evolving digital landscape, ensuring our agency is always leading the conversation, never chasing it.

What you bring to the table

• Extensive experience: A proven track record of leading social media strategy and creative direction (agency experience is a massive plus).
• The hybrid advantage: You are deeply creative but possess a strong understanding of performance marketing and analytics. You know why a piece of content worked, not just that it looked good.
• Tech adaptability: Exceptional comfort with tech, AI, automation, and the agility to adapt to rapid industry shifts.
• Autonomy and drive: You don't wait for permission to be great. You think for yourself, solve problems proactively, and bring fresh ideas to the table daily.
  

Our core values
If you fit this description, you'll love it here:

• Strong work ethic:
  We play hard, but we work harder to deliver excellence.
• Team collaboration:
  No egos allowed. We win together, brainstorm together, and elevate each other.
• Innovation:
  If it’s been done a thousand times before, we aren't interested. We push the envelope.
• Independent thinking:
  We value smart, intelligent minds who aren't afraid to challenge the status quo and add unique value to our team of geniuses.

What’s in it for you?

• The freedom and agility of a fiercely independent agency environment.
• Direct impact on exciting, high-profile client accounts.
• A collaborative culture surrounded by top-tier digital talent.
• Hybrid - 3 days in office. Flexible working hours.

Requirements

• Education: Bachelor’s degree in marketing, communications, or a related field.
  

• Campaign excellence: Proven track record of designing, implementing, and scaling high-impact brand campaigns across all major social media platforms.
  

• Data-driven mindset: Strong analytical skills with deep technical knowledge of social media metrics and native/third-party analytics platforms to drive ROI.
  

• Budget management: Demonstrated experience successfully managing large-scale marketing budgets and optimizing ad spend.
  

• Communication: Impeccable written and verbal communication skills, with the ability to articulate brand voice and collaborate seamlessly across teams.
  

• Creative vision: Strong eye for design and creative direction; hands-on experience with automated or AI-driven creative tools is a distinct advantage.
  

Posted on 28 May 08:55, Closing date 27 Jul