Digital Creative (Cape Town)

The role:

You’re not here to “make ads.”
You’re here to solve problems using creativity + technology.

You’ll take a brief that feels ordinary… and turn it into something interactive, trackable, and impossible to ignore.

Think:

• Campaigns people don’t just see, but play
• Experiences people don’t just watch, but enter
• Ideas that don’t just look good, but perform

What you’ll do

• Translate client briefs into smart digital experiences (not just visuals)
• Conceptualise campaign ideas across web, mobile, QR, AR, gamification
• Work closely with devs to bring ideas to life
• Design user journeys that drive engagement and data capture
• Think beyond banners: interactive mechanics, incentives, systems
• Contribute to pitch work, prototypes, and live campaigns
• Shape ideas that connect ATL, radio, social, and digital ecosystems
• Bring logic into creativity: how does this actually work?

What you’re really good at

• You’re a problem solver first, creative second
• You understand digital marketing and digital product thinking
• You can think in systems, not just screens
• You’re comfortable with:
• UX/UI thinking
• Campaign mechanics
• Interactive ideas

You can explain an idea clearly to:

• Clients
• Designers
• Developers

You don’t panic when someone says:
“Cool idea… but how does it actually work?”
You light up.

Your Toolkit

• Figma / Adobe Suite
• Basic understanding of web (HTML, mobile flows, APIs – you don’t need to code, but you get it)
• Understanding of:
• QR-driven journeys
• Gamification mechanics (spin, match, collect, unlock)
• Social-first campaigns
• Data capture and CRM thinking

Bonus if you’ve touched:

• AR / WebAR
• AI tools / generative workflows
• Interactive campaign builds

What makes you amaze

• You question the brief
• You simplify complexity
• You bring logic into creativity
• You think about what happens after the click
• You care about results, not just aesthetics - but they matter

What you’ll work on

• Brand activations and social (but not in the usual way)
• Interactive campaigns
• Gamified experiences
• Data-driven journeys
• New product ideas
• Things that don’t exist yet

Who you are

• Curious
• Sharp
• Slightly obsessed with how things work
• Not afraid of tech
• Not boxed into “designer” or “marketer”

You sit somewhere in the middle… where the magic happens.