Paid Media & Performance Marketing Manager (Cape Town)

Job description

About the company - A fast-growing, social-led digital marketing agency working within the luxury and premium space is seeking a Paid Media & Performance Marketing Manager. The agency partners with high-end brands across luxury hospitality, premium property, and DTC sectors to deliver strategic expertise, creative excellence, and performance-driven advertising solutions.

Role overview - We are looking for a Paid Media & Performance Marketing Manager to lead, manage, and optimise paid media campaigns across Meta, Google, and TikTok. This is a client-facing role requiring a deep understanding of platform-specific strategy, audience segmentation, creative collaboration, and performance analysis. The ideal candidate will bring a strong commercial mindset and a results-oriented approach to campaign delivery for premium and luxury brands.

Key responsibilities

Paid media strategy and execution

• Develop and implement full-funnel paid media strategies across Meta, Google, and TikTok, tailored to high-end clients.
• Manage campaign setup, ad placements, budget allocations, and bidding strategies.
• Conduct A/B testing across creatives, copy, audiences, and bidding models to maximise campaign effectiveness.
• Stay informed on platform updates, algorithm changes, and digital trends to enhance campaign performance.

Performance optimisation and analytics

• Monitor campaign performance using tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
• Analyse campaign data to identify opportunities for optimisation and improved ROI.
• Present clear performance reports, insights, and strategic recommendations to clients and internal stakeholders.
• Refine attribution models and multi-touchpoint journeys to inform media strategy.

Creative collaboration and audience targeting

• Work closely with creative and content teams to align paid media assets with platform requirements and brand guidelines.
• Leverage first- and third-party data to create segmented, high-performing campaigns.
• Drive results through intelligent targeting, including lookalike audiences and retargeting strategies.

Client and team collaboration

• Act as the paid media lead for assigned accounts, offering strategic counsel and campaign direction.
• Educate clients and internal teams on best practices, performance trends, and media planning.
• Collaborate cross-functionally with PR, influencer marketing, and organic content teams to deliver integrated campaigns.

What’s in it for you

• 21 days of holiday (excluding public holidays)
• Fully remote with SA
• Opportunity to work with a growing portfolio of top-tier luxury and lifestyle brands
• Supportive and creative working culture
• Room for career progression based on performance

Essential skills and experience

• Minimum of 3 years’ hands-on experience managing Meta, Google, and TikTok paid media campaigns.
• Strong proficiency with Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Good working knowledge of integrating paid media with post-click email retargeting (e.g. Klaviyo, Mailchimp) to connect lead generation campaigns with email marketing strategies.
• Proven ability to deliver ROI-focused campaigns with measurable business outcomes.
• Solid understanding of customer segmentation, audience building, and full-funnel marketing.
• Experience in using Google Analytics and other performance tracking tools.
• Previous exposure to premium, luxury, or high-end DTC brands is highly advantageous.

Key competencies

• Strong analytical and strategic thinking skills.
• Excellent communication skills with confidence in presenting to clients.
• Organised, deadline-oriented, and able to manage multiple priorities.
• Passionate about digital marketing and eager to stay ahead of emerging trends.

Company Description