Senior Creative Strategist (Cape Town)

Job description

Senior Creative Strategist

Honey Guide | Badger Group

Location: George, preferred | open to remote

Help shape the ideas people remember

At Honey Guide, we don’t just create campaigns, we build brand stories, creative platforms, and content ecosystems that connect with people in meaningful ways. We’re looking for a Senior Creative Strategist who can turn insight, culture, and business ambition into bold ideas that drive real impact across the Badger Group portfolio.

This is a role for someone who loves the thinking behind the work as much as the work itself. Someone who can see the bigger picture, connect dots others miss, and craft creative territories that inspire teams and move brands forward.

About the role

You’ll lead the strategic and conceptual thinking behind campaigns, brand storytelling, and integrated content across multiple brands within the group.

Working closely with marketing, creative, content, and performance teams, you’ll develop the big ideas that shape how brands show up in the world, from campaign platforms and messaging frameworks to scalable content systems that work across paid, owned, and earned channels.

You’ll be responsible for:

• Developing insight-led creative and content strategies aligned to business goals
• Turning customer behaviour, cultural trends, and market insights into compelling creative territories
• Creating campaign concepts, storytelling frameworks, and messaging architectures
• Writing inspiring creative briefs that guide exceptional execution
• Building scalable content ecosystems across brand, acquisition, retention, social, CRM, and digital channels
• Leading ideation workshops and collaborating with multidisciplinary teams
• Providing strategic creative direction to designers, copywriters, creators, and agency partners
• Ensuring creative consistency and narrative cohesion across all touchpoints

About you

You’re both strategic and creative, equally comfortable developing high-level campaign thinking and presenting ideas to senior stakeholders.

You thrive in fast-moving environments, think conceptually, and know how to transform insight into work that feels emotionally relevant and commercially effective.

You will bring:

• 3–5+ years’ experience in creative strategy, brand strategy, integrated campaigns, or content strategy
• Proven experience developing campaign platforms and scalable content systems
• Strong conceptual thinking and storytelling ability
• Experience working across multiple brands or fast-paced environments
• A portfolio that demonstrates strategic thinking and creative ideation
• Experience collaborating with performance marketing and content teams
• A strong understanding of consumer behaviour, brand communication, and cultural trends

Qualifications

Relevant post-matric qualification in one or more of the following:

• Marketing, brand strategy, creative communication, advertising, media studies, digital marketing, visual communication or related field
• Experience within financial services, insurance, fintech, or regulated industries will be advantageous.

Why join Honey Guide?

Honey Guide is the creative agency within Badger Group, which means you’ll have the opportunity to work across diverse brands, audiences, and campaigns while helping shape meaningful business growth.

You’ll join a collaborative, forward-thinking team that values bold ideas, strategic thinking, creativity, and innovation. This is an opportunity to influence brand direction at scale and create work that genuinely stands out.

Ready to create ideas that matter?