Above-the-Line Media Planner & Buyer (Pretoria)

Job description

Red September is looking for a senior Above-the-line Media Planner & Buyer to support our agency on a flexible contract basis.

The role is ideal for an experienced media specialist with agency experience who can develop ATL plans, negotiate media ad guide strategy across outdoor, radieo, TV, print and broadcast channels.

Digital media experience is advantageous.

What you'll do:

• Develop ATL media plans across outdoor, radio, TV, print and related channels
• Turn client objectives, budgets and audiences into media recommendations
• Build plans showing reach, frequency, GRPs, SOV, cost efficiency and impact
• Work with strategy, creative, account and digital teams
• Advise on fighting phasing, regional weighting and channel priority
• Liaise with media owners, sales houses and suppliers.
• Negotiate rates, added value, placements, deadlines and supplier needs
• Analyse campaign performance and provide recommendations
• Support campaigns, pitches, costings and projected performance

Requirements

• Strong ATL media planning and buying experience
• Agency experience is essential
• Deep knowledge of OOH, radio, TV, print, broadcast and sponsorship media
• Understanding of GRPs, reach, frequency, SOV, CPP, CPM, ratings and audience data
• Nielsen or similar planning/research tool experience.
• Ability to develop commercially sound, measurable media plans
• Ability to develop commercially sound, measurable media plans
• Supplier and media owner relationships advantageous
• Digital media experience beneficial
• Automotive, retail, FMCG or national brand experience advantageous

Posted on 07 Jun 14:31, Closing date 6 Aug