PR, Community & Outreach Specialist (Cape Town)

Travel Tractions is looking for a PR, Community & Outreach Specialist who is a blend of a natural relationship-builder, a community manager, and a highly organized administrator.

In this role, you will manage and grow our online communities, run targeted outreach campaigns to build brand authority (PR/link building), qualify incoming leads, and handle key administrative tasks to keep our operations running smoothly. This is a sales-adjacent role; you must have a passion for initiating conversations, following up persistently, and turning cold contacts into warm relationships.

Key responsibilities

1. Outreach, PR and Lead Generation

• Outreach campaigns: Set up and run cold outreach and PR campaigns to connect with potential clients, partners, and collaborators for Travel Tractions.
  

• Lead qualifying and follow-ups: Research and qualify inbound and outbound B2B leads, making sure our pipeline stays active and healthy.
  

• Persuasive pitching: Write compelling, personalized outreach copy and pitches that cut through the noise of busy inboxes.
  

2. Community Growth and Chat Automation

• Community management: Take ownership of growing and engaging our internal communities on platforms like Skool.
  

• Workflow automation: Implement and monitor chat automation systems (like Manychat) to streamline user engagement and handle inquiries efficiently.
  

3. Operations and Administrative Support

• Internal systems: Help build, update, and organize our company templates, SOPs, and internal wiki (Notion).
  

• Content tasks: Assist with uploading, formatting, and minor structural edits to our internal web pages and posts.
  

• Workflow coordination: Provide general administrative support to keep our small team running smoothly and efficiently.
  

What we are looking for

• Relevant experience: 1 to 3 years of experience in outreach or sales. You must have a track record that proves you are comfortable starting conversations, handling rejections, and following up.
  

• Top-tier written English: Exceptional communication and copywriting skills. You know how to write warm, professional, yet persuasive pitches (please note: this will be tested).
  

• Self-motivated and structured: Since we are remote, you need to have a structured workflow, excellent time management, and your own reliable laptop and fast internet connection.
  

• Location: Fully remote, but Cape Town candidates are strongly preferred for our periodic in-person coffee catch-ups.
  

Highly advantageous tool experience:

• Experience running outreach and cold email campaigns (using tools like Lemlist).
  

• Experience building and managing chat automation flows (using tools like Manychat).
  

• Experience growing or moderating groups on community platforms (using tools like Skool).
  

• Base + commission: A stable R10,000 base salary with a commission structure to reward your successful outreach and leads.
  

• Work-life balance and flexibility: Enjoy the genuine autonomy of a remote-first role with flexible working hours.
  

• Access and support for learning: Expand your skillset with internal workshops and company-supported access to online courses.
  

• Modern tech stack: Get hands-on experience with premium marketing, CRM, automation, and AI tools.
  

• Leave and birthdays: 15 days paid leave plus paid public holidays off, with occasional performance-based birthday bonuses.
  

• Remote but connected: Periodic online and in-person team-building gatherings to connect and swap travel stories.
  

Please note:

1. No applications will be accepted via email. You must use the link above.
   

2. To prove you actually read this job specification and have the sharp attention to detail we are looking for, you must include the word “banana” somewhere in your application letter or introduction.
   

3. Should you not receive a reply from us within two weeks, please be advised that your application was unfortunately unsuccessful this time around.
   

Posted on 16 Jul 19:26, Closing date 14 Sep