Web Developer/Designer (Cape Town)

Job description

We are looking for a talented Website Developer to join our marketing department.  In this role, you will be responsible for building, maintaining, and elevating our digital presence through high-impact website experiences.

Unlike a standard development role, this position focuses heavily on creating conversion-driven landing pages and introducing innovative solutions that turn visitors into high-quality leads.  You will work closely with the Marketing Manager and Head of Growth, while collaborating with our Content and SEO Specialists.

Key responsibilities

Website development and experience design

• Build conversion-focused landing pages, implement new layouts, and enhance UX/UI while maintaining our WordPress architecture. You will design user journeys specifically aimed at driving lead generation.

Conversion rate optimization (CRO)

• Run A/B experiments, develop and test new ideas, and optimize CTAs and page structures. You will analyze user behavior to refine form flows and introduce concepts that boost conversions.

Technical maintenance and performance

• Manage plugins, troubleshoot issues, improve security, and maintain hosting environments. You will also be responsible for strengthening mobile responsiveness.

Technical SEO support

• While not the primary SEO lead, you will support the SEO Specialist by implementing technical recommendations, managing schema, optimizing site speed, and maintaining an SEO-aligned site structure.

Collaboration and reporting

• Provide insights on performance and collaborate closely with the marketing and growth teams to prioritize enhancements

Technical skills

• Proven experience building high-conversion landing pages.
• Experience supporting technical SEO (implementation, speed optimization, structure, schema).
• A strong track record in UX, CRO, and performance optimization. CRO training is beneficial.

Competencies required

• You have strong analytical thinking skills and a drive for innovation.
• You pay close attention to detail and are comfortable working with independence.
• You approach challenges with initiative and excellent problem-solving abilities.
• You have high stress tolerance, optimism, and the ability to exercise reality testing.

Minimum qualifications

• Diploma or bachelor’s in web development, IT, computer science or related field
• Advanced WordPress training or certifications are highly beneficial.

Posted on 17 Mar 10:32, Closing date 16 May